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Must attend events for endurance events organisers

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If you organise sporting events such as a run, triathlon, cycling event or others, there are some industry shows and conferences that enable you to promote your event, learn best practices, network with other professionals, potential partners, charities and sponsors and get the information you need to make your next race a success.

We have compiled below a selection of the top international events across Europe and Asia-Pacific that you should consider to add to your calendar this year.


Date: February, 13-16
Name:The London Bike Show
Location: London, UK
Description: This is both a consumer and cycling industry event where the Annual International Cyclefit Symposium will be taking place. The symposium will focus on bikefit education and debate promoted amongst consumers and industry professionals.
More information:

Date: March, 1-3 (south) and May 17, 18
Name:Triathlon Show
Location: Sandown Park, UK (March) and Bolton (May)
Description: The most recognised consumer and professionals event in the triathlon industry in the UK is being held twice this year, in South and North England.
More information: and

Date: May, 10-11
Name:Irish Cycling Show
Location: Dublin, Ireland
Description: The main cycling event in Ireland dedicated to the consumer and cycling professionals where there is opportunity to network with suppliers, media, charities, celebrity guests and top cyclists.
More information:

Date: July, 12-13
Name:ITU World Triathlon Expo Hamburg
Location: Hamburg, Germany
Description: The expo takes place during the ITU World Triathlon competition and is a renown opportunity in the triathlon calendar for event professionals to meet participants and network with relevant professionals.
More information:

Date: September 25-28
Name:The Cycle Show
Location: Birmingham, UK
Description: The show offers industry professionals the opportunity to showcase their services to thousands of consumers and meet over 3,000 members of the bike trade.
More information:



Date: May, TBC
Name:Sundown Race Expo 2014
Location: Singapore
Description: A key event for endurance event organisers, suppliers, event promoters in both Singapore and overseas.
More information:

Date: September, 16-18
Name:Sports Matters
Location: Singapore
Description: With an eye on Asia, Sports Matters focuses on what the future of the industry will look like, who and what is driving it, and how the Asian region contributes to the global sports industry.Last year it attracted over 420 attendees from over 20 countries, including speakers, broadcasters and brands.
More information:

Date:October, TBC
Name:Sport and Running Expo
Location: Jakarta
Description: Sport and Running Expo is the pre-event of The Jakarta Marathon, and will be held prior to the Jakarta Marathon
More information:

Date:November, 21-23
Name:Sports Competition Outdoor Recreation Expo 2014
Location: Kuala Lumpur Convention Centre, Malaysia
Description: SCORE (Sports, Competition, Outdoor Recreation Expo) is the first diversified sports expo in Malaysia providing a platform for businesses involved in the sports and recreation-related industry to promote their products, activities and services.
More information:

Date:Nov/Dec, TBC
Name:Singapore Sports Expo (SSE) 2014
Location: Singapore
Description: Singapore Sports Expo (SSE) attracts serious marathon runners from all over the world. Last year it attracted 100,000 visitors with top-notch sports brands.
More information:


Date:April, 1-2
Name:BOSS 2014 Business of Sport Summit
Location: Sofitel Wentworth, Sydney, Australia
Description: SBOSS is an event like no other, a unique opportunity, congregating board and executive level sports industry representatives from across the industry spectrum.
More information:

Date:April, 5-6
Name:Barfoot & Thomson World Triathlon Expo Auckland
Location: Auckland, New Zealand
Description: This sports and lifestyle expo will be held as part of the 2014 Barfoot & Thomson World Triathlon.
More information:

Date:October, 11-12
Location:Melbourne, Australia
Description: In addition to the 2 consumer days, Ausbike is the annual trade gathering of the Australian Cycling Industry where event organisers, retailers, manufacturers and more conduct the business of cycling.
More information:

Date:October, 31-November, 2
Name:Noosa Sport and Lifestyle Expo
Location:Noosa, Australia
Description: The Noosa Sport and Lifestyle Expo will be held as part of Australia’s biggest Triathlon festival.
More information: Noosa Sport and Lifestyle Expo

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Must Attend Events for Event Professionals in 2014

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With the continuous advancements in event production and the networking nature of the industry, event professionals must keep on top of their game. Finding out what’s hot and meeting who is influential often happens at trade shows, conferences and other events specifically for event professionals.

Whether you live in Europe or in Asia-Pacific we have put together the hottest list of must attend international events in 2014!


Date: February, 18-19
Name:Asia-Pacific Incentives and Meetings Expo (AIME) 2014
Location: Melbourne, Australia
Description: AIME is the largest international business expo in Australia with over 750 exhibitors from 5 continents. It’s designed for those involved in organising business travel, meetings, incentives and events.
More information:

Date: May, 14-17
Name:The Meetings & Events Australia (MEA) Annual Conference
Location: Kuala Lumpur, Malaysia
Description: MEA is dedicated to servicing the needs of the meetings & events industry and promoting professionalism and excellence in all aspects of meetings and event management. It is the first time the Australian organisation holds the event internationally since Hong Kong in the year 2000.
More information:

Date: September, 30 September-2 October
Name:IT&CMA and CTW Asia-Pacific
Location: Bangkok, Thailand
Description:The World's Only Double bill Event in MICE and Corporate Travel. Both events have been co-locating since 2004. The event offers its delegates an unparalleled platform to do business, learn and network.
More information:

Date:October, 29-31
Name:ITB Asia
Description: Where international exhibitors of all sectors of the travel-value chain, Asia Pacific's leading travel companies, and emerging small and medium-sized enterprises meet with top international buyers from the MICE, Leisure and Corporate Travel markets.
More information:


Date: February, 11-12
Name:Event production Show
Location: London, UK
Description: This is the annual meeting place where the most innovative event products and services are released and an opportunity for event professionals to network.
More information:

Date:March, 12-13
Location:London, UK
Description: The event that connects event organisers with venues, destinations, and event support services.
More information:

Date:April, 27-29
Name:Association Congress Paris
Location: Paris, France
Description: The International and European Associations Congress has become the annual meeting ground for association executives. Now the 12th event in the series, it has grown to be Europe's most authoritative educational programme.
More information:

Date:May, 20-22
Name:IMEX 2014
Location: Frankfurt, Germany
Description: IMEX 2014 is the show that innovates, inspires and presents new opportunities for the global meetings industry.
More information:

Date:July, 8-10
Name:The Meetings Show
Location: London, UK
Description: The event where the meetings industry will meet to do business, develop industry knowledge, catch up on the latest trends, establish new partnerships or simply re-establish old friendships.
More information:

Date:November, 18-20
Name:EIBTM 2014
Description: Through highly-targeted introductions, EIBTM brings you face-to-face with the right people in the right organisations in order to build relations, develop your business and expand your knowledge.
More information:

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BIG NEWS: ACTIVE reveals the winners of the Event Makeover Raffle

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Digital Content Manager at ACTIVE Network

Over the past month ACTIVE Network has been giving event organisers the chance to win an Event Makeover by entering an online raffle.

I am pleased to announce that the winners are:

Salisbury 5-4-3-2-1 for EMEA and TEDxCanberra for APAC region. ACTIVE will join the lucky winners on their event planning journey, providing them with:

  • A full expert review of actionable items to maximise their event ROI.
  • 1:1 training on how to successfully track, measure, and report on their event.
  • Fully customisable assets created by our team of design and UX experts to promote their event online and offline!
  • A next generation landing page to increase their event engagement and registrations.
  • And last but not least, a 2 hour 1:1 training session on how to make the most of the latest online registration and participant management platforms to maximise their event registrations and performance.

Think you missed your chance? Don’t worry! ACTIVE’s team of experts have been working on a little surprise for all those who weren’t selected or didn’t get a chance to participate – A Mini-Makeover Pack!

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View the original post here.

As we look on to the New Year, we’re excited about where our industry is headed and want to share the top 5 event technology trends for 2014 we think should be on your radar.

1. Cloud software will make a huge footprint in the industry

Event planners continue to work in a high-stress, high-demand field – that is definitely not a new trend. But event technology designed to make their lives easier is absolutely at the top of our trends list. Moving away from multiple-point solutions to one consolidated platform (cloud software) is one of the most talked about topics in the meetings and events industry now and growing into the future. “We’re seeing over 50% of enterprises prioritising private cloud in 2013 to 2014, and there will likely be very few private clouds that don’t have a public [hybrid] component,” said Dave Bartoletti, analyst with Forrester Research Inc.

In fact, according to Gartner, by 2016 cloud computing will become the bulk of IT spend and nearly half of large enterprises will have hybrid cloud deployments by the end of 2017 [1]

2. Big Data will lead the way to big business success

While you may just be on the cusp of understanding what Big Data means and how it benefits your business, enterprise companies are already seeing the positive effects of Big Data initiatives. A recent survey paper, The Big Potential of Big Data: A Field Guide for CMOs from Forbes and Rock Fuel, finds that most marketers agree Big Data helps:

  • More than 9 in 10 companies (92%) who said they had made sufficient use of Big Data met or exceeded their goals, while just 5% of those who made sufficient use of it fell short [2]
  • Companies are looking for ways to merge their event marketing and spend data to gain a better understanding of their business and apply those conclusions to improved business practices – such as more efficient event management and dynamic attendee experiences.

    3. SMM will be the phrase heard round-the-world

    Strategic Meetings Management (SMM) is starting to emerge in Europe, in which the German Convention Bureau revealed in a recent meetings and conventions study that 28.6% of respondents felt very strongly that globalisation will be influential in the future [3].

    The more notable location to watch though is China, as their business travel spending is projected to expand 17.2% in 2014 [4]. SMM adoption throughout Asia-Pacific, especially in China, will be essential as businesses there struggle to contain costs and cut risk. Steve O’Malley, Senior Vice President of Maritz Travel explains that many companies are now looking, “to find ways to enjoy the savings and risk mitigations that they’re now getting here in North America, where SMMP [Strategic Meetings Management Program] is a well-developed practice, and extend that overseas to the other largest markets they serve.”

    4. Hybrid Events will be more than your event’s sidekick

    Meeting organisers are progressing from just having a conversation about hybrid events, to now actually making them part of their event. Event webcasting and hybrid events are hitting a tipping point, especially now that real data exists to show their value. According to a recent Aberdeen Group report, 55% of companies surveyed plan to either start using or increase their use of virtual online events [5], in part as a way to show a meeting or event’s return on investment.

    Another reason is conversion. The 2013 Virtual Edge Institute Digital Event Benchmark Report stated that 47.7% of respondents said 10% or higher of their past online attendees have attended a subsequent in-person event. Additionally, a recent project conducted by Meeting Professionals International (MPI), sponsored by Sonic Foundry (Disclosure: Sonic Foundry is an ACTIVE Network partner), showed that 23% of event planners surveyed said that after going hybrid, attendance actually went up [6]. But remember, you can’t just decide to go hybrid – you have to really own it to be successful. Samuel J. Smith, an event technology consultant and President of Interactive Meeting Technology, put things in perspective: it’s all about “how you design the content and the experience to engage those people and keep them connected.” Which brings us to our next trend…

    5. Content will remain king – with no plans of giving up the crown

    According to MPI’s 2013 Q3 Business Barometer [7], innovative format and content delivery is a major meetings industry trend. It’s more important than ever to be creating content that adds value to your audience and ignites an interest and loyalty with them to your business. Content also plays a role in helping events attract attendees by building a “buyer’s vision” that addresses challenges and solutions [8].

    “The user is now at the top of the value chain. The consumer is deciding what they want to see and how they want to see it,” said Buzzfeed’s Jonathan Perelman, VP of Agency Strategy [9]. Very true and you might already be aware of. But he adds on with something you’ll want to take with you into the New Year, about understanding how content travels online, “Data is useless unless you have insights on it… content is king but distribution is queen and she wears the pants.” Going back to Trend #2 on our list – get on board with Big Data!

    Additional articles on event and meeting trends for 2014:

    IMEX Forecasts 2014 Meeting Trends (IMEX)
    4 Trends That Will Impact Meeting Professionals in 2014 (PCMA)
    14 Meetings Technology Trends to Watch for 2014 (Corbin Ball)
    10 Event Trends for 2014 (Event Manager Blog)

    Meetings & Events Advises on 2014 Trends (CWT)
    Top Meeting Trends of 2014 (Destination Hotels & Resorts)
    Top 5 Meetings Megatrends (German Convention Bureau)
    Top 10 Wellness Travel Trends of 2014 (Wellness Tourism Worldwide)

    Feel free to share your own 2014 meeting and event predictions below. We wish you lots of success in the New Year!

    [1] Gartner Says Cloud Computing Will Become the Bulk of New IT Spend by 2016, October 24, 2013
    [2] Survey Demonstrates The Benefits Of Big Data, Forbes, November 15, 2013
    [3] German Convention Bureau Study Reveals Future Industry Trends, Meetings & Conventions, October 23, 2013
    [4] GBTA Predicts China Business Travel Spend to Increase by 14.3% in 2013, and at More than Double the Rate of the US in 2014, GBTA, October 24, 2013
    [5] Event Marketing, Aberdeen Group, November 2013
    [6] Americas: How to Create a Hybrid Event, International Meetings Review, November 18, 2013
    [7] Meeting Professionals Trade Uncertainty for Creativity, MPI Reports, Successful Meetings, November 6, 2013
    [8] Event Marketing, Aberdeen Group, November 2013
    [9] Digital advertising: ‘If content is king, distribution is queen’, ScreenDaily, October 23, 2013

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    What next for MOB Events in 2014?

    2013 was a phenomenal year for the worldwide expansion of MOB™ events. What is a MOB event? MOB stands for non-traditional, hyper social, experiential events, combining Mud Runs, Obstacles and Beers and more. The first real MOB event, the Spartan Race, took place in 2005 and since then MOB events have been multiplying across the globe. In 2013 leading MOB event brands such as the Color Run and the Electric Run were a success in countries all over the world.

    What will 2014 have in store for MOB events?

    The popularity of Mob events shows no signs of vanishing. A recent 2013 survey answered by 1200+ members of the community indicated that 86% of those surveyed were planning to participate in MOB events in 2014. More than half of those surveyed (64%) also indicated that they plan to participate in 1 to 2 events in the next year.

    Why are participants so drawn to MOB events?

    A majority of participants (86%) surveyed cite the ‘fun factor’ as being the main reason for them signing up for these events. The survey results also revealed that team participation is extremely popular, with team participation growing by 25% year-on-year.

    From the organisers’ perspective, MOB events are becoming a powerful alternative to traditional endurance events in developed endurance markets. In countries like Australia and Singapore, event organisers are increasingly competing to have a unique event date. The pressure to differentiate their events from the competition is ensuring that organisers are becoming even more creative in their approach.

    In Singapore alone from December 2013 to early 2014 new event formats such as the military style Commando Challenge, zombie fun runs such as Run for your lives and electric wonderland experiences such as The Electric Run are taking place for the first time. In other countries such as Hong Kong, the major trend in 2014 will be the growth of charity events. Events such as The Prodigy Running Skirt Chaser, the International Beer Dash and the Cyberport Run for Rehab are all providing different event experiences to raise funds for an important cause.

    MOB events in the UK have also been growing at an incredible rate. With an average 400% growth since 2011, some of the most popular being Rock Solid Race, Commando Challenge and X Runner. Over 50% of MOB events organised throughout the UK are connected to a charity and have thus become a new fundraising source for good causes.

    What will be the major driver for MOB events in 2014?

    The novelty and fun factor is what initially attracts first time MOB-sters, however, the 2013 ACTIVE survey showed that a key motivator for many participants was the chance to spend time with their friends.. The survey also showed that 55% of participants post photos on Facebook and 34% hear about the events on social media. It’s clear that social media will continue to drive participation and engagement in 2014. With more MOB events taking place in new locations, it’s time to get your MOB team ready for 2014! Another exciting year for MOB events is on the way.
    View the Profile of a MOB-ster info graphic here

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    We’re thrilled that our customers, Cisco and Adobe, were recognised for their achievements in meetings and events recently at Event Marketer magazine’s annual EventTech conference. Here’s a summary from Christine Gallatig-Ottow, who attended the EventTech Conference with our customers.

    Onsite Social Media Hub Marries Online and Onsite Event Participation and earns Cisco Live the Gold at EventTech

    With its hashtag trending nationally twice on Twitter during its event, it is easy to see why Cisco Live won the Gold EventTech Award for “Best Use of Social Media B-to-B” at the EventTech Conference in Las Vegas November 4-6. In a workshop, Kathleen Mudge, consultant and social media manager for Cisco Live, shared how Cisco Live 2013 reached 227 million social media impressions – an increase of almost double over the year before.

    Cisco dedicated onsite space near registration for a very visible “Social Media Hub,” where Cisco Live attendees could view all event posts and activity on large screens, and interact with the social media team. Many would stop and tweet or post, and then take a picture of their post when they saw it on the ‘big screen”. Thus, online engagement turned into onsite engagement and vice-versa.

    The space also included a lounge area for those who wanted to set “meet or tweet-ups.” Mudge advised the hub played a major role in keeping the attendees networking and social media activity focused on the Cisco brand during the event.

    Here are some key takeaways from Cisco’s success:

    • Conduct pre-event listening to know top trends, interests among your audience;
    • Plan out your workflow, staff roles and responsibilities in advance;
    • Create an event playbook and map out your pre-set posts, tweets, in advance but also leave room for your real-time onsite creative program;
    • Measure outcomes and discuss insights.

    Adobe wins EventTech Award for “Best Use of Data Collection Technology.”

    Adobe won big at EventTech, too. Adobe won for the innovative ways in which the company used ACTIVE Conference™ for Adobe Summit, one of the world’s premiere digital marketing events. Adobe leveraged the capabilities of ACTIVE Conference to provide attendees with more personalised experiences at the event. ACTIVE Conference provided Summit participants with:

    • registration services
    • breakout session management
    • onsite session scanning
    • lead management
    • The services enabled the participants to maximise their experience at the conference and provided the data needed for more personalised lead nurturing, which led to a strong return on investment.

      Nice going, Adobe!

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    Last week, on the 31st October, ACTIVE Network organised an inaugural Breakfast Event Technology Seminar dedicated to Professional Conference Organisers and Event Planners in Singapore. ACTIVE Network partnered with SACEOS, the Singapore Association of Convention and Exhibition Organisers and Suppliers for this event.

    The early morning start certainly didn’t discourage guests from attending and the event kicked off with a full house of representatives from leading Singaporean Professional Conference Organisers (PCOs), corporate event planners and event agencies. Guests had time to do some networking while tucking into a delicious dim sum breakfast.

    The first seminar speaker was Ms. Mei-Sin Yeow, Director, Marketing Communications SACEOS. Mei-Sin gave a warm introduction and spoke about the growing partnership between ACTIVE Network and SACEOS. The second speaker was Mr. Sam Renouf, VP, Emerging Markets / GM, Asia Pacific who introduced The ACTIVE Network and spoke about the main challenges facing event organisers based on the results of the Event Marketing Institute study into Event Technology Trends (2012).

    The practical seminar component was led by Brian Bergey, Manager, Client Services Asia Pacific, who showcased ACTIVE Network’s newly revamped RegOnline platform. Brian took seminar attendees through the typical event planner cycle, from building the online registration form, to using the reporting function to doing on-site check in. After Brian’s engaging product demonstration, the floor was opened to questions from the audience. A number of interesting discussion points were raised by the audience including questions around registration form access, payment gateways, mobile compatibility and how the RegOnline form looks on a user’s website. Ms Janet Tan-Collis, President of SACEOS also raised some important questions about how event technology can be best adopted by event planners in Singapore. The RegOnline demonstration and Q&A session were well received by all who attended. We are looking forward to organising future event technology seminars to continue to support the Meetings, incentives, conferencing and exhibitions industry in Singapore!

    Here is a message from our partner SACEOS:

    SACEOS is delighted to see many of our members at the Event Technology Breakfast Seminar at White Tangerine. We are convinced that you will enjoy using RegOnline as much as SACEOS Secretariat has. Since October, we have migrated all our event registration to RegOnline, and have been enjoying tremendous support from ACTIVE Network. Those of you who have registered for any of SACEOS' events, would have experienced how fast and easy RegOnline is.

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    ACTIVE Network and JustGiving announced last week at an event held at ACTIVE Network offices in London to an audience of 29 charities, the debut of "The Event Fundraising Monitor: What's Next for Events?". This new report shares insights on fundraising for organised events. The report uses analysis of trends seen on ACTIVE Network and JustGiving's own platforms, combined with survey data conducted in September 2013 among fundraisers and charities throughout the UK[2]. It has been launched as ACTIVE Network and JustGiving unveil a new integration on the ACTIVEWorks® technology platform, which allows event organisers to seamlessly manage registration and fundraising, helping charities to reach more supporters, raise more money and save time.

    Among the findings, the "The Event Fundraising Monitor" report revealed that:

    • Running events remain a strong fundraising conduit as 77% of all event fundraising pages reviewed in the report are created for running events
    • 25% of the charities surveyed see Running as the leading category for generating income
    • Cycling has seen the largest increase in fundraising, growing by 30% since 2011, making it the third most popular event type among fundraiser managers surveyed after Running and Walking
    • Fundraising for Triathlons has grown by 21% according to the survey results for 2011-2013
    • "In 'The Event Fundraising Monitor' report we highlight a new opportunity for fundraisers with the emergence of MOB (Mud, obstacle, beer) events, a new type of event that's experiencing explosive growth globally and features hyper social activities, such as mud runs, obstacle courses, and adventure races," commented Sejal Pietrzak, Senior Vice President at ACTIVE Network. "While traditional endurance events continue to be popular, including the Prudential RideLondon which drew in more than 65,000 participants across the event weekend, we are also seeing the globalisation of events like The Electric Run and The Color Run, which present a tremendous opportunity to help philanthropic causes raise money."

      Charles Wells, Chief Marketing Officer at JustGiving adds, "The common thread among all of the events showing growth is that they each give their fundraisers unique stories to share online, generating great reasons for a participant to share his or her fundraising with their network. Not only that, but they help charities reach new supporters and drive sign-ups for future events - around 40% of our fundraisers among those surveyed tell us that since they've started fundraising, a friend or family member has got involved too."

      To download the full "The Event Fundraising Monitor" report, please visit

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    How I Got Here - Sejal Pietrzak

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    Download This Article

    Sejal Pietrzak is senior vice president international at technology and media company Active Network. She talked to Event about launching the company's London office, her experience of working at an ice cream store, and how she would like more time to mentor women in events.

    What do you do and how long have you been in your current role?
    As the senior vice-president for international at Active Network, I am responsible for the expansion, growth and strategic direction of our company’s business outside of North America. I started our international division back in 2007 and have been managing Active's overseas operations since then.

    Where was your first job?
    My first job was with the US Chamber of Commerce’s international division in Washington, DC. It was a great experience that enabled me to work with multinational corporations and gave me the opportunity to manage events and conferences designed to foster relationships among companies, government leaders, and industry experts in the USA and South Asia. The events aspect of my first job gave me a special appreciation for the complex work of event planners and conference organisers.

    What was the most important thing you learnt there?
    I learnt a great deal about working with other cultures and the challenges facing American companies as they expand overseas. But probably the most important lessons I gained were about how to execute efficiently, get things done, multi-task and prioritise.

    How did you get from there to where you are now?
    After working at the US Chamber, I earned my MBA from Wharton and then moved into strategy consulting at the Boston Consulting Group. From there I worked in banking for a few years. But, I longed for an entrepreneurial role where I could help grow a business again. Active Network presented me with the perfect opportunity to manage a fast-paced, growing business, that offered event organisers excellent technology to help them manage successful events from triathlon races to conferences. Nine years later, I continue to love what we’re building at Active.

    Looking back, did you expect your career path to take the course it has?
    I feel incredibly blessed that my career has taken the path it has – I don’t think anyone can predict what their career path will look like when they are starting out. I feel as if each step in my career has led me to where I am today. The move to Active was a perfect fit and gave me the opportunity to combine my university education in international studies and Masters in business with my experiences in event management, business leadership and corporate strategy.

    What has been a highlight of your career?
    A recent highlight for me was launching Active Network’s new London office this past summer at One Euston Square and announcing that we had surpassed an important milestone of supporting more than 25,000 events in the UK and EMEA over the past five years. I started Active's business in the UK back in 2008 with just four full-time employees in a tiny office in Hammersmith. And now we have over 50 full-time staff in our London office dedicated to supporting all types of events. Our success is a result of Active's team, who offer great service for event organisers, along with Active's strong technology.

    What would you have done differently?
    I am often asked to be a mentor of women shaping their careers and to speak at events about what I did to become a successful woman in the competitive and male-dominated technology industry. I enjoy these opportunities and believe that giving back is a critical aspect to being successful not only in one’s career, but also in one’s life. If I could do something differently, I would dedicate more of my time to mentoring and coaching women, imparting my knowledge, and sharing lessons learned from over 20 years of working in fast-paced, global businesses.

    Who has inspired you along the way?
    I have been lucky to have had two incredible women mentors who taught me to always be confident, ensured I knew that it is possible to have a family and a rewarding career, and gave me guidance and advice at the times when I needed them most. I’ve also been inspired by my team at Active who show passion and commitment everyday – their optimism and their ‘we can do it’ attitude inspire me to work even harder each day.

    Have you ever had a job interview that went particularly well or spectacularly wrong?
    When I was a teenager, I applied for a summer job at an ice cream store in my town. However, it didn’t look like I was going to be hired as I had no prior work experience. I tried to convince the manager that I was hard working, a fast-learner, and could scoop with the best of them. As I was interviewing, the store received an unexpected bus-load of hungry children, and I offered to help. I washed my hands, put on the apron and hat, and off I went to take orders and scoop ice cream onto cones and into cups. About 15 minutes later, as we were rushing around to fulfill orders, the manager said loudly to me over the noise of the kids; "You’re hired!". It was a fun summer at that ice cream store.

    Is there a piece of career advice you’ve ever been told that has stuck with you?
    The best career advice I ever received was focus on your customers and your team, and everything else will fall into place. If you think about it, focusing on those two stakeholders – our customers and our team - are all that matter in building, growing and leading a successful business.

    What career advice would you give to your 21-year-old self?
    Enjoy the day. We should look to the future and learn from the past, but it’s so important to just enjoy the moment. Even now, enjoying the day is something I constantly remind myself to do.

    How do you wind down and relax after a hectic day?
    Spending time with my husband and two children (ages seven and nine) is the best relaxation – we often play family games like Monopoly and Scrabble together, we ride our bikes in our neighborhood, and we often go to the beach - we love living in San Diego! Going out for a run always helps me release tension, and I often come up with new ideas when I’m running. When I have time, I love to cook, try new restaurants, and have dinner parties with friends.

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    UK Study Exhibits Value for the Meetings and Events Industry
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    The recent UK Economic Impact Study released by MPI UK/Ireland presents an interesting and comprehensive assessment of the impact of the meetings and events industry on the British economy.

    Here are some of the highlights that I would like to share with you:

    • The UK meetings industry delivers £58.4bn to the UK’s gross domestic product (GDP) making an economic contribution 3x greater than agriculture
    • Meetings total gross value added contribution (GVA) of £20.6bn is more than legal services, accountancy or broadcasting
    • Attendees spent just under £40bn attending UK meetings alone
    • Meetings industry is the 16th largest employer with more than 515,000 individual directly employed, double that of the telecoms industry
    • More than 1.3m meetings were held in the UK in 2011 in over 10,000 venues
    • The meetings industry contributed £21.1bn in tax revenue to the UK government

    With an industry this valuable we need to start taking ourselves just a bit more seriously. Certification, measurement and spend control are three areas that need to be addressed by organisations that run events.

    First, are your teams properly trained in this discipline? If not, why aren’t they? Would you employ a lawyer or accountant without the appropriate qualifications? For details on certification check out the industry trade association or, if you operate outside the UK, visit

    The second aspect associated with meetings that needs to be addressed is measurement. For example, do you know how many events your organisation is currently running? What are those events about? Most importantly, why you are doing them? If you are not asking these questions of your organisation’s meetings, talk to us at ACTIVE Network. Our event technology can assist you in measuring, reporting and analysing your meetings and events portfolio so you can make better, more informed decisions.

    Finally, companies need to start taking their meeting spend more seriously. If I were a CEO – with figures like this being a proven factor – I would certainly want to start looking at this area of spend and understanding it a little more. With ACTIVE StarCite you can track your spend with vendors and find significant savings, and efficiencies.

    It’s time for event professionals to sit up and command our seat at the executive table. The way to do this is by intelligently using the right data. I’m curious to know what data insight would change the way you do business today. Feel free to post a comment below.

    The full research report is available to download from

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    Running Symposium – Mapping the Course of Endurance

    At the Running Symposium – Mapping the Course of Endurance, that took place in London on the 19th April, event organisers and other running professionals from around the globe got together to discuss the latest trends affecting the industry.

    An open discussion led by Keith Williams (Senior Manager, Emerging Markets EMEA) and Sam Renouf (VP, Emerging Markets & GM, APAC) covered 3 main areas:
    • The effect of mobile usage and social media.
    • The surge in adventure and MOB TM /adventure racing.
    • How altering pricing strategies can be beneficial for running events.

    Amongst the topics of discussion one key conclusion came out - event organisers must stop and think before putting on their next event! Organisers should not just switch the event live and react on a daily/monthly basis. Instead, they should plan in advance for the audience's reaction. Optimising demand generation can be leveraged through channels' event organisers already have at their disposal.

    Sam Renouf commented on ACTIVE Network’s data gathered over recent years, saying that those participants who register from a social media network and from a mobile device have risen significantly in the past couple of years. So much that predicts the number of participants registering to events from their mobile device will surpass desktop by early 2014. By mobilising event sites, organisers can improve participant's usability and convenience.

    To help understand how social media interactions actually translate into offline actions ACTIVE revealed the results of a research conducted to 500 consumers that demystifies what exactly happens "beyond the click”. Follow this link to access the results Infographic-

    Symposium participants also discussed the accelerated growth of adventure racing, or the so called mud and obstacle races (MOB TM) and how they are likely to influence traditional running events. “Over 80% participate in a MOB with at least 1 friend and 29% of them heard about the event through social media as seen from a 2012 survey1. Considering this, event organisers should consider this social athlete when strategising their race planning.” said Keith Williams.

    Running Symposium participants concluded that event directors need to utilise better strategic event planning when considering pricing. Setting up 4-5 pricing tiers through the event's registration page can help drive demand, while early event sell-out will not only improve relations with the event but also allow charities involved, with an extended window to fulfil their entries. Endurance event organisers can grow their revenue by around 18% by making a shift in their pricing strategy, according to ACTIVE Network’s client case studies presented at the Running Symposium.

    With these channels and trends still being recent to the market, it is down to the proactive event organiser to take advantage from these trends and combine them into their strategic fit. The symposium proved to be a big success, with great feedback received from delegates who considered it “a very useful initiative, which provided valuable information, relevant to the industry”. If you are an endurance event organiser of any race type and would like to attend one of ACTIVE’s future Endurance Symposiums, you can request to be included in our invitation list here.

    1 ACTIVE Network survey to 1000 ACTIVE Lifestyle participants. Profile of a MOBTM-Ster. The ACTIVE Network (August 2012)

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    Fireside Chat with London Marathon Race Director, Hugh Brasher on RideLondon Buzz

    Just as excitement around the 2012 Summer Olympics hit a high note, London Mayor Boris Johnson announced the launch of one of the largest cycling events in the world – RideLondon.

    Managed in part by London Marathon, RideLondon will be a two day festival of cycling held all over London, featuring a series of events for amateur, club, world elite cyclists, youth and hand cyclists.

    The event will take place on the weekend of 3rd August 2013.

    We sat down with our customer, London Marathon Race Director, Hugh Brasher, to talk about how the event registration is going so far.


    What has the reaction been to the RideLondon event in London? Recently, you announced that 25,000 people registered in 5 weeks! Were you surprised by this?
    I was absolutely ecstatic at the initial reaction to the event! So far, there has been a surge in women registering for the 100 mile cycling event. We’re actively working to encourage even more women to participate! I am also surprised that 92% of the entrants cycle twice a week or more and yet 63% haven’t done a cyclo sportive, so the registration shows we are inspiring people to enter an event (RideLondon 100) that they have never attempted before.

    Why did you choose to work with ACTIVE Network?
    We chose to work with ACTIVE because of its breadth and experience, as well as the commitment they demonstrated to our organization. The ACTIVE team had the RideLondon website up and running under an incredibly tight deadline. The commitment to meet deadlines and the team’s proven ability to do that was what really swung it for us. The ACTIVE team put in lots of late nights and hard work and we are ecstatic with the results we’ve seen so far.

    I hear you’ve run the London Marathon four times, the New York Marathon three times, and already worked on 29 London Marathons. Wow! What is it about running that you love so much?
    Yes, but unfortunately, I think my marathon running days are in the past. I ran the London Marathon in 1982, 1983, 1984 and 2003 and the New York Marathon six or seven years in a row. I used to run 70 miles a week! I really enjoyed the competitive element of running. Everyone has their own goals, whether it be running a 5k for the first time or running a marathon. Running is also accessible and relatively easy to do…..just lace up your running shoes and get outside. I see similarities in the sport of cycling.

    Why are you excited about RideLondon? What will it do for the city of London and the sport of cycling?
    I am so excited to have a festival of cycling in London – the greatest city in the world (in my opinion). As the first Olympic legacy event, I hope that it will inspire people to take part in sports and activity, and change their lives!

    What was your favorite sport at the Olympics this summer? Why?
    The 5,000 meters gold medal victory by Mo Farah was absolutely stunning. He proved to the world that he is the best distance runner. Despite the pressure, he not only won the 10,000 meters, he also brought home the 5,000. It was inspiring to watch.

    Thanks for taking the time to speak with us, Hugh! So what are you waiting for…sign up for the RideLondon event today!

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    Trends in the Charity and Sports Events Markets

    Yesterday morning, at London’s Commonwealth Club, we saw the insight and thought leadership driving the recently announced partnership of ACTIVE Network and Just Giving. An audience of 93 leading organisations heard from both companies and industry leaders before they had their say.

    Co-host Keith Williams, Head of Biz Dev for ACTIVE Network, revealed new data showing the endurance sports market (running, cycling, and triathlon) in the UK has seen a 23% growth in the number of events organised since 2008. Cycling and triathlon have shown the sharpest increase, buoyed by on-going success of British Cycling and the publicised achievements of the Olympian Brownlee Brothers. This increase in the number of events contrasts markedly with ACTIVE’s insight into event participation – which has seen just a 1% increase in those four years. There are more people participating but they are being more choosy, meaning competition is intense and on the increase.

    ACTIVE Network and JustGiving shared their expectations for the considerable growth of mobile as people’s primary device for accessing the internet. If your participants and fundraisers can’t find, register and activate their fundraising via their mobile phone they probably won’t [1].

    Use of Social Media influence in the endurance and fundraising events market was spotlighted at the event with JustGiving, revealing that each individual fundraising page that is shared on Facebook is seen by an average of 562 people [3]. ACTIVE Network published research that revealed Facebook has driven 300% more ROI to event organisers than email communications [4].

    Through insight and case studies courtesy of Jo Dyson and Graham Tyrell (Maggies Cancer Care Centres) and Mike Tomlinson (Run for All), the hosts illustrated the importance of engagement with the consumer, putting them at the centre of your organisation. The use of video, social media, mobile optimisation, and accessible intelligence and understanding around your community are areas that give significant return on investment.

    “Making Every Step Count” also allowed an opportunity for endurance event organisers and charities to network, share ideas and create new business relations. The benefits for event organisers, corporates and charities teaming up and forging stronger relationships were highlighted by Jenny Baskerville from KPMG who partnered Barnardos on the Big Blue Kick, and by Mike Tomlinson and the story behind Run for All.

    Find out more about ACTIVE Network & JustGiving partnership here

    [1] Based on past and current analysis of Google analytics and ACTIVE Network data over a period of 12 months.

    [2] JustGiving analysed internal data for over 300,000 fundraising pages, with additional data from Google Analytics and Facebook Insights. In total, each individual fundraising campaign has an average of 562 impressions on Facebook, through fundraisers and sponsors sharing information about the event

    [3] Data verified based on the analytics of ACTIVE Network client endurance events based on the referral links from registrants over a period of 4 months in 2011.

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    JustGiving and ACTIVE Network to Offer Integrated Event Management and Fundraising Solution
    New technology helps charities encourage spontaneous online fundraising at the point of purchase

    JustGiving and Active Network (NYSE: ACTV), today announced a strategic partnership that will see them collectively launch an integrated event registration and fundraising tool for UK charities, aimed at helping event managers sell out their events and maximise fundraising, with zero up-front costs.

    Data from JustGiving shows that organised event fundraising continues to grow as a source of income for charities in the UK, with the number of organised events registered on JustGiving increasing seven-fold over the past five years to over 1,600 events. Over the same period, fundraiser participation in organised events has doubled. Yet currently, research suggests just six in ten large charities manage registration for these events online.

    Zarine Kharas, CEO of JustGiving commented, "When we ask charities what they’d like to be able to do using JustGiving, online event registration consistently ranks as one of the top requests. The strategic partnership with Active Network will mean that online event registration and fundraising will soon be an integrated process. By bringing together our market leading expertise in fundraising and event management, we hope to revolutionise the way charities and companies manage and grow their event fundraising."

    The new tool will allow event participants to sign up for an event online in minutes, pay securely and begin fundraising immediately. It will allow charities, companies and event managers to coordinate and manage their event registration and marketing online, with the option to build in automatic fundraising page creation for each event participant. Organisations granted advance access to trial the new solution in its early phase include, Barnados, Brighton Marathon, KPMG and Maggie’s Centres. Phase one of the launch is planned in the UK starting in Autumn 2012. "Active Network and JustGiving’s tool has been very beneficial for the Brighton Marathon, which has ambitious fundraising goals," said Tom Naylor, Event Director for Brighton Marathon. "We’re already seeing a considerable increase in the number of fundraising pages created compared to last year."

    Learn More: Explore the benefits and features of our integrated event management and fundraising technology

    Active Network is one of the world’s leading providers of cloud based activity and participant management™ solutions for event and activity organisers. "We believe that by managing their events online, charities, companies and event managers can save significant time and boost fundraising," said Sejal Pietrzak, SVP International at Active Network. "With JustGiving, we will create a streamlined way for charities to bring together event registration and fundraising, while eliminating the need for any up-front investment on their part."

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    SportAccord Convention makes the best use of the RegOnline mobile survey capabilities
    We were pleasantly surprised when, in our final exhibition day at the SportAccord Convention, a member of the organisation approached us, like he was doing with other exhibitors and delegates, to survey us on our experience at the event using our own RegOnline survey tool through an iPad device.

    We were pleased to see them making such a good use of the mobile technology capabilities RegOnline can offer as, without doubt, the response levels of conducting a survey while still on site, tend to be far greater and more reliable than through a post-event email survey. We managed to caught it on camera so you could also get inspired with survey implementation ideas for your own events, whether these are at exhibitions, seminars, endurance events or any others.

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    Active Network Morning Exercise at the SportAccord Convention – Day 5
    Today is the final day of the SportAccord Convention 2012 and it was also the last day of Active Network’s Morning Exercise sessions. Aiming to seize it to the maximum, the running and walking groups decided to take an extra longer session, with some of the groups, including in their route the 398 staircase from the river promenade until the top of Battlefields Park. Running up those steps was no easy task but WE DID IT!

    It is with a bit of sadness that we conclude our morning exercise programme in Québec and say goodbye to the new friends we made during these sessions, but that will just make us want to come back for more next year. Here are the Day 5 morning exercise photos during the SportAccord Convention 2012:

    The first group heads off into the city

    The other group heads off to the park

    The first break point as we reach a nice viewing area

    The first two reaching the top of the 398 step staircase

    Another arrival

    Here are the girls!

    The boys quickly running up

    And two more eager to make it to the top

    How nice the well deserved rest feels!

    From CEOs to Operations staff, the Active Network Morning Exercise sessions brought together SportAccord participants of all fitness levels and business titles. There, on the grass, we are all the same. In the morning we exercise together, and during the day, whether we had business relations or not, we remain with the special connection between us. After all, WE DID THE STEPS together!

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    Guess who Active's own Keith Williams met at SportAccord Convention...
    Lord Sebastian Coe!
    See his Wikipedia page

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    Active Network Morning Exercise at the SportAccord Convention – Day 4
    While Arch was leading the last Tabata session at the SportAccord Convention, the running group today did quite a bit of city sightseeing, going all the way down to the harbour and up Battlefields Park again. Great initiative from the running group to discover more about the city of Québec during this morning exercise.

    Check out the photos:

    Bet you will still feel those squats tomorrow

    Keep up the planks. Only 5 more to go!

    Who can match the 15 jumps in 20 seconds?

    Beautiful setting for the morning run

    Only a few more steps to go

    One at a time here.

    With the final day of the convention taking place tomorrow there will be only one more morning exercise session to enjoy with the convention group in the city of Québec, so here’s one attendees should not want to miss.

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    Active Network meets Triathlon New Zealand at SportAccord convention
    It has been a busy first exhibition day for us here at the SportAccord Convention and we have been overwhelmed by all the interesting meetings we had, including with one of our existing clients, Carl Jackson from Triathlon New Zealand. This organisation has been using Active Network technology for all its events online registration and data management for 18 months now and the team is so happy with the service that Carl wanted to share a bit of their experience with us:

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    Active Network Morning Exercise at the SportAccord Convention – Day 3
    The Muaythai Federation team came out today to exercise the SportAccord Convention participants with this traditional combat fight exercise from Thailand. Over 40 people attended the Muaythai alone with over 60 in total taking part in the morning exercise with groups doing running and walking activities as well.

    Everyone put on the Muaythai t-shirt for this exercise and many have become fans of this great sport activity, that is attempting at SportAccord Convention, to become a recognised Olympic sport. Go for it Muaythai! We would love to see you at the Olympics!

    Here are this morning’s photos:

    The first arrivals at Muaythai this morning

    Push up guys!

    Practising the first kicks

    You go girls!!

    Getting some really serious action

    Tabata instructor, Arch Fuston vs Muaythai instructor, Stephan Fox – now that was a combat!

    Ana from Active Network and our lovely team of volunteers from the University of Laval, Québec

    For the Thursday session Arch has a great new Tabata workout prepared for all participants so here’s something to look forward.

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    Browse the Blog
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    BIG NEWS: ACTIVE reveals the winners of the Event Makeover Raffle
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    Running Symposium – Mapping the Course of Endurance
    Fireside Chat with London Marathon Race Director, Hugh Brasher on RideLondon Buzz
    Trends in the Charity and Sports Events Markets
    JustGiving and ACTIVE Network to Offer Integrated Event Management and Fundraising Solution
    SportAccord Convention makes the best use of the RegOnline mobile survey capabilities
    Active Network Morning Exercise at the SportAccord Convention – Day 5
    Guess who Active's own Keith Williams met at SportAccord Convention...
    Active Network Morning Exercise at the SportAccord Convention – Day 4
    Active Network meets Triathlon New Zealand at SportAccord convention
    Active Network Morning Exercise at the SportAccord Convention – Day 3