Records 1 to 1 of 1

Social Media for Sports and Endurance Event Organisers Report: A Missed Opportunity?

84% of sports and endurance event organisers don’t measure the return on investment of their social media campaigns. That’s just one of the key findings in the new Social Media Report for Sport & Endurance Event Organisers published by Active Network today.

Social media. These days it’s part of the fabric of our everyday lives. It’s also massively popular with sporting celebrities and mass media audiences. Who hasn’t used Twitter and Facebook to follow highlights from the Olympics to the Tour de France to Euro 2012?

So you’d expect sports and endurance events to be enthusiastic users of social media to promote their events and drive participation. True? Well yes, but only up to a point. The new Social Media Report for Sport & Endurance Event Organisers published by Active Network today shows that sports and endurance event organisers are increasingly using social media heavy-hitters such as Facebook and Twitter to promote their events.

But beyond these two channels, it’s a mixed story. Critically, 84% of the organisations surveyed don’t measure the return on their social media investment. In addition, many are missing out on the opportunities offered by complementary activities such as SEO optimisation and Pay Per Click (PPC) advertising.

The good news is that many of the tools and software required to meet these goals are inexpensive or free. In addition, they are increasingly user friendly, so that digital marketers can quickly establish the value of their social media investment without needing to acquire specialist skills and training.

Take the next steps
The report also includes best practices for organisations running sporting events of all sizes. As well as describing how to create an engaging Facebook page and raise event awareness using Twitter, we’ve also outlined the best way to make the most of new channels such as Pinterest and suggested inexpensive and free monitoring and measurement tools.

To get the full picture, and discover the opportunities to increase engagement and participation, download Social Media Report for Sport & Endurance Events Organisers today.

*Source: Ofcom, The Communications Market Report: United Kingdom, July 2012



Share |


 

What is Active Network?
Active Network is a technology and media
company that helps millions of people find
and register for things to do and helps
organisations increase participation in their
events and activities. Learn more >

Browse the Blog
Best Practices
Latest News
Product Features
Recent Posts
Social Media for Sports and Endurance Event Organisers Report: A Missed Opportunity?