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ACTIVE Network and JustGiving announced last week at an event held at ACTIVE Network offices in London to an audience of 29 charities, the debut of "The Event Fundraising Monitor: What's Next for Events?". This new report shares insights on fundraising for organised events. The report uses analysis of trends seen on ACTIVE Network and JustGiving's own platforms, combined with survey data conducted in September 2013 among fundraisers and charities throughout the UK[2]. It has been launched as ACTIVE Network and JustGiving unveil a new integration on the ACTIVEWorks® technology platform, which allows event organisers to seamlessly manage registration and fundraising, helping charities to reach more supporters, raise more money and save time.

Among the findings, the "The Event Fundraising Monitor" report revealed that:

  • Running events remain a strong fundraising conduit as 77% of all event fundraising pages reviewed in the report are created for running events
  • 25% of the charities surveyed see Running as the leading category for generating income
  • Cycling has seen the largest increase in fundraising, growing by 30% since 2011, making it the third most popular event type among fundraiser managers surveyed after Running and Walking
  • Fundraising for Triathlons has grown by 21% according to the survey results for 2011-2013
  • "In 'The Event Fundraising Monitor' report we highlight a new opportunity for fundraisers with the emergence of MOB (Mud, obstacle, beer) events, a new type of event that's experiencing explosive growth globally and features hyper social activities, such as mud runs, obstacle courses, and adventure races," commented Sejal Pietrzak, Senior Vice President at ACTIVE Network. "While traditional endurance events continue to be popular, including the Prudential RideLondon which drew in more than 65,000 participants across the event weekend, we are also seeing the globalisation of events like The Electric Run and The Color Run, which present a tremendous opportunity to help philanthropic causes raise money."

    Charles Wells, Chief Marketing Officer at JustGiving adds, "The common thread among all of the events showing growth is that they each give their fundraisers unique stories to share online, generating great reasons for a participant to share his or her fundraising with their network. Not only that, but they help charities reach new supporters and drive sign-ups for future events - around 40% of our fundraisers among those surveyed tell us that since they've started fundraising, a friend or family member has got involved too."

    To download the full "The Event Fundraising Monitor" report, please visit

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