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We’re thrilled that our customers, Cisco and Adobe, were recognised for their achievements in meetings and events recently at Event Marketer magazine’s annual EventTech conference. Here’s a summary from Christine Gallatig-Ottow, who attended the EventTech Conference with our customers.

Onsite Social Media Hub Marries Online and Onsite Event Participation and earns Cisco Live the Gold at EventTech

With its hashtag trending nationally twice on Twitter during its event, it is easy to see why Cisco Live won the Gold EventTech Award for “Best Use of Social Media B-to-B” at the EventTech Conference in Las Vegas November 4-6. In a workshop, Kathleen Mudge, consultant and social media manager for Cisco Live, shared how Cisco Live 2013 reached 227 million social media impressions – an increase of almost double over the year before.

Cisco dedicated onsite space near registration for a very visible “Social Media Hub,” where Cisco Live attendees could view all event posts and activity on large screens, and interact with the social media team. Many would stop and tweet or post, and then take a picture of their post when they saw it on the ‘big screen”. Thus, online engagement turned into onsite engagement and vice-versa.

The space also included a lounge area for those who wanted to set “meet or tweet-ups.” Mudge advised the hub played a major role in keeping the attendees networking and social media activity focused on the Cisco brand during the event.

Here are some key takeaways from Cisco’s success:

  • Conduct pre-event listening to know top trends, interests among your audience;
  • Plan out your workflow, staff roles and responsibilities in advance;
  • Create an event playbook and map out your pre-set posts, tweets, in advance but also leave room for your real-time onsite creative program;
  • Measure outcomes and discuss insights.

Adobe wins EventTech Award for “Best Use of Data Collection Technology.”

Adobe won big at EventTech, too. Adobe won for the innovative ways in which the company used ACTIVE Conference™ for Adobe Summit, one of the world’s premiere digital marketing events. Adobe leveraged the capabilities of ACTIVE Conference to provide attendees with more personalised experiences at the event. ACTIVE Conference provided Summit participants with:

  • registration services
  • breakout session management
  • onsite session scanning
  • lead management
  • The services enabled the participants to maximise their experience at the conference and provided the data needed for more personalised lead nurturing, which led to a strong return on investment.

    Nice going, Adobe!

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