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Going Global with ACTIVE's Race Director Industry Forums
Digital Content Manager at ACTIVE Network
ACTIVE Race Director Forums Banner

The endurance events landscape is constantly changing, which means keeping up with industry trends is no mean feat. Event organisers rarely have time to sit down and analyse the trends that are impacting their industry. Many race directors have full-time day jobs and they don’t get a chance to attend targeted industry events for those in the sports events sector. ACTIVE Network’s Race Director Industry Forums fill that gap!

ACTIVE organised over 20 Industry Forums across North America, The UK, Singapore and Hong Kong this year. The Forums give event organisers across the globe a chance to network and learn about the major trends affecting their events in a refreshingly informal, interactive setting. 

Our Industry Forums outside North America now include a number of industry experts as guest speakers. We’ve heard from event marketing experts Alistair Gammell, MD of Earnest Agency; Mike Imre, Co-Founder of Blue Post Digital; and landmark event organisers, such as: Dennis Ng, Executive Director of the Hong Kong Amateur Athletic Association; and Sem Phalla, MD of the Angkor Wat International Half Marathon.


This year’s Forums focused on:

  • Running and MOB™ participation studies
  • Technology trends
  • The rise of the experiential consumer
  • Social media
  • Event pricing strategies

The upcoming Sydney and Melbourne Forums will feature: Nick Munting, Director at X-Tri and The Color Run; and David Culbert, Owner at Jump Media & Marketing. We are looking forward to hearing these speakers share their expertise!



ACTIVE Network Singapore Forum

ACTIVE Race Director Forum LondonACTIVE Race Director Forum Asia

 

Feedback from Forum participants:

“Fantastic, learnt lots and good to hear experts in our industry.” Tiffany Creasey, British Military Fitness, The Major Series, attended the London Forum.

“Really good to share more of ACTIVE’s learnings worldwide. Inspired thoughts.” Ruth Bowen, CLIC Sargent, attended the Bristol Forum.

“Great information, informative professional presenters, definitely would like to participate again.” Rachel Lengelotti, ORION Racing, attended the Atlanta Forum.

“Meeting organisers from different countries gave me a lot of insight about what to do this year.” Ahmad Nazmie Hj Omar, BIBD Charity Expedition, attended the Singapore Forum.

“Packed with market trends and insights…very useful for event planning.” Oscar Choi, Hong Kong Marathon Secretariat, attended the Hong Kong Forum.

If you would like to attend a future Industry Forum, you can contact us at Connect.APAC@ACTIVEnetwork.com

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Going Global with ACTIVE's Race Director Industry Forums