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Event planning has come a long way from the 80s. Health and safety, local government requirements, permits, risk assessments, policies and procedures, are all a part of the pre-event planning process. In addition to fulfilling various local authority/government requirements, one must also take great care in selecting the event date and venue, as this could be paramount to the event’s success.

Consider things like transport, parking, and road closures when selecting your location and ask your local tourist office or council about other events that are planned around the same date that could cause a conflict with your event thus reducing your attendance.

Selecting sub-contractors, service providers and speakers is straight forward, but remember to secure their services in advance and provide deposits if needed to avoid disappointment. If hiring caterers, ensure that they have the appropriate licences and insurance. It’s a good idea to have an event agenda or production schedule prior to your event so that all you team and volunteers are aware of the running order of the event and key individuals that are responsible for each aspect of the event day.

Whether you’re an event planning expert with a wealth of experience, or a novice starting to organise your first event, The Event Planner’s Checklist will guide you through all the various tasks that need to be undertaken before commencing your event marketing and registration process.

Remember, the right marketing will ensure that you get the word out about your event, attract the right audience, and increase your conversion. Make sure that your event site content is current and that you’re utilising social media channels to cross-promote your event.

Event Day

Your event day has finally arrived and it’s all about COMMUNICATION! To ensure that your event runs smoothly, make sure that you brief all your staff and volunteers so that everyone knows what is happening and what to expect from the event.

Encourage staff and participants to create a social media buzz around your event by tweeting and sharing content on social media channels. Not only will this enhance the participant experience, but it will also increase your profile and presence.


Just because your event is over it doesn’t mean that your marketing efforts should cease. Post blogs, pictures, and video content from your event and rally up your attendees to share content in order to maintain the buzz around your event.

Another aspect that is often overlooked after an event is the post-event survey. Gain feedback from your attendees in order to gage the success of your event and future areas for improvement. Remember to share data with your event sponsors and key stakeholders in order for them to put metrics on their financial involvement or expenditure.


Simplify even the most complex event planning journey by taking things one step at a time. We have used our expertise to create a comprehensive step-by-step guide to help make sure that your event runs smoothly. Ensure that your event is a success and that it ticks all the boxes with the Event Planner’s Checklist.

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Monday, January 20, 2014 08:00:00

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