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Find out how online social networks are changing our offline lives.



At the Running Symposium – Mapping the Course of Endurance that took place in London on the 19th April, event organisers and other running professionals from around the globe got together to discuss the latest trends affecting the industry. The influence of social media was one of the topics in focus and the discussion concluded that to establish effective social media strategies you should consider to:

superbullet Integrate social media plug-ins in all your communication channels
superbullet Create dedicated pages on different social networks
superbullet Post fun or interesting content to get people sharing
superbullet Create your event video YouTube channel
superbullet Encourage visitors to your social media channels with content and promotions

A question that came up was whether the effort in applying online social media strategies will actually translate into event registrations and other real world actions. ACTIVE Network’s ‘Beyond the Click’ survey of 500 consumers assessed exactly how online and offline interactions overlap.

Find out all the results in the infographic we prepared for you.
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Mapping the Course of Endurance - April 19